Privacy Policy

Effective date: October 8, 2025

This Privacy Policy explains how Bruce A. Swartz (“we,” “our,” “us”) collects, uses, shares, and protects information when you visit [yourdomain.com] (the “Site”). This Site may link to (a) our MLS property search pages (hosted by a third party) and (b) our separate Senior Transitions site. Those sites have their own privacy policies; please review them when you visit.

If you have questions or want to exercise your privacy rights, contact: homes@bruceswartz.com.

1) What we collect

We collect information in three ways:

You provide it: contact forms, consultation requests, newsletter sign-ups, property inquiry forms you complete on this Site (name, email, phone, message, preferences, and any details you submit).

Automatically: standard internet and device data (IP address, approximate location, pages viewed, referring/exit pages, timestamps), and cookie- or pixel-based identifiers used for analytics and (optional) advertising measurement.

From third parties: if you arrive from our MLS site, Senior Transitions site, social platforms, or an email campaign, we may receive limited engagement data (campaign tags, page paths) to understand interest and improve service.

We do not intentionally collect sensitive personal information via this Site (e.g., precise geolocation, government IDs, health data). If you believe you’ve submitted sensitive data in error, email homes@bruceswartz.com and we’ll delete it.

2) How we use information

We use your information to:

  • respond to inquiries, schedule tours/consultations, and provide real estate and senior-move guidance;

  • operate, secure, and improve the Site (analytics, debugging, preventing fraud);

  • personalize content (e.g., save search preferences if you consent to cookies);

  • send updates with your consent (you can opt out anytime);

  • comply with legal obligations and enforce our terms.

3) Cookies, analytics, and ads

We use cookies and similar technologies to run the Site and understand which pages are most helpful. You can control cookies via your browser settings and our on-site preferences tool (if enabled). Where required by law, we will ask for consent before placing non-essential cookies.

We may use analytics services (e.g., Google Analytics) to understand traffic patterns. We may also use advertising or social media pixels to measure campaign performance or show interest-based ads; you can opt out as described below.

We honor Global Privacy Control (GPC) and similar recognized browser signals where required: if your browser sends a valid opt-out signal, we treat it as a request to opt out of “sale”/“sharing” or targeted advertising where those terms apply. California DOJ+2globalprivacycontrol.org+2

4) Links to the MLS site and Senior Transitions site

When you click to view listings or use saved searches, you may be redirected to an MLS/IDX provider’s website. That provider controls its own tracking, cookies, and forms. Likewise, our Senior Transitions site is operated under its own policy. We do not control and are not responsible for third-party privacy practices; please review their notices before submitting information there.

5) How we share information

We share information only as needed to run our business and comply with law:

  • Service providers (website hosting, security, analytics, email/CRM tools, form and appointment tools) under contracts that limit their use of your data.

  • Professional obligations (e.g., cooperating brokers, escrow/title) when you ask us to move forward on a transaction.

  • Legal and safety (to comply with law or protect rights, property, or safety).

  • Business transfers (if we reorganize our practice; your information will remain protected under this Policy or a successor policy with comparable protections).

We do not sell personal information for money. If our use of analytics/ads could be considered “selling” or “sharing” under certain state laws, you can opt out as described next.

6) Your privacy choices

  • Opt out of targeted ads / “sale” or “sharing”: Use our on-site “Your Privacy Choices” link (if enabled) or send a request to homes@bruceswartz.com with “Opt-Out” in the subject. We also honor supported GPC signals for covered jurisdictions. California DOJ

  • Email marketing: Click “unsubscribe” in any marketing email or email homes@bruceswartz.com. (We comply with CAN-SPAM.) Federal Trade Commission+2Federal Trade Commission+2

  • Text messages (if offered): We only send marketing texts with your prior express written consent; reply STOP to opt out. (Note: the FCC’s “one-to-one” consent update is effective 2025; practices will reflect current rules.) FCC Docs+2privacyanddatasecurityinsight.com+2

  • Cookies: Manage in your browser and via our on-site preferences tool (if enabled).

7) Your rights (U.S. state privacy laws)

Depending on where you live, you may have the right to request: (a) access to the categories and specific pieces of personal information we hold about you; (b) correction of inaccuracies; (c) deletion; (d) portability; and (e) to opt out of targeted advertising, “sale,” or certain profiling. You may also have the right to appeal a decision on your request.

How to submit: email homes@bruceswartz.com with “Privacy Request” in the subject and specify your state. We’ll verify your identity and respond within the time required by applicable law. If we deny your request, you may appeal by replying to our decision within 30 days and writing “Appeal” in the subject. If your state privacy law provides for further recourse, we’ll include that in our response. (We track state privacy developments and will update this Policy as needed.) IAPP+2IAPP+2

California/Colorado notes: Where applicable, we honor opt-out signals (e.g., GPC) and provide opt-outs from targeted advertising/“sharing.” Colorado requires honoring recognized Universal Opt-Out Mechanisms for covered entities; we will do so where required. Husch Blackwell+3California DOJ+3Duane Morris+3

Non-discrimination: We won’t discriminate against you for exercising your privacy rights.

8) Children’s data

This Site is for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that we have, we will delete it promptly. Parents can contact homes@bruceswartz.com to request deletion. (See COPPA.) Federal Trade Commission+2Federal Trade Commission+2

9) Security and retention

We use reasonable administrative, technical, and physical safeguards appropriate to the nature of the data we process. No method is 100% secure. We retain personal information only as long as necessary for the purposes described in this Policy (for example, for as long as you maintain an account or we have an ongoing client relationship), to comply with legal obligations, and to resolve disputes.

10) International visitors

This Site is intended for users in the United States. If you access the Site from outside the U.S., you understand that we may process your information in the U.S. and that data protection laws in the U.S. may differ from those in your country.

11) Notice at collection (California-style categories)

We may collect the following categories of personal information: identifiers (name, email, phone), internet/activity data (pages viewed, IP address, device/browser info), commercial or preference data you provide (property interests, budget ranges), and in limited cases professional information related to a transaction. We use and retain this information for the purposes in Sections 2 and 9, and we share it as described in Section 5. We do not collect or use Sensitive Personal Information via this Site to infer characteristics. You can request access/deletion/opt-out as described in Section 7. (We honor GPC signals for covered jurisdictions.) California DOJ

12) Third-party services we rely on

This Site may integrate or link to third-party services such as the MLS/IDX search provider, scheduling tools, mapping, analytics, email/CRM, or form processors. Their use of your information is governed by their policies. Where required, we will provide or surface links to those providers’ privacy notices and opt-out tools.

13) Email, phone, and texting rules

If you provide your email, you may receive transactional messages and, with consent where required, occasional marketing. You can unsubscribe anytime. We follow CAN-SPAM for commercial email. If we offer SMS updates, we follow TCPA rules for consent and opt-out; reply STOP to end messages and HELP for help. Message/data rates may apply. Federal Trade Commission+1

14) Changes to this Policy

We may update this Policy to reflect changes in our practices or the law. We’ll post the revised version with a new effective date. If changes are material, we’ll provide additional notice where required.

15) How to contact us

Questions or requests about this Policy or our data practices: homes@bruceswartz.com.